A communication partner who looks beyond your brief.

You want a partner who understands your organisation, asks critical questions and helps you make the right choices. Even when interests diverge, the context changes fast or the pressure rises.

Fama Relations works as an extension of your communication and management team. Close enough to know your organisation and its challenges, independent enough to bring a fresh perspective. We bring together strategic insight, news value, creativity and relationships. That’s how we make communication mean more. We’ve already done so for hundreds of local and international organisations.

How do we do that?

We start with an in-depth analysis of your question. What do you want to achieve? Who do you need to bring along? And what matters to them?
From there, we link strategy to clear, well-founded messages that land with your target audiences and set your organisation apart. We inform and raise awareness among your audience, and get them moving.
We work closely with your organisation, with short lines, senior involvement and the speed of an agency.
An approach that fits your organisation and objectives — never a ‘one size fits all’.

Why are we called Fama Relations?

In Roman mythology, Fama is the goddess of the spread of news and reputation. She symbolises stories that spread quickly, grow, and sometimes take on a life of their own.

Today, a single news item, post or reaction can have the same effect. Different medium, same mechanism.

Relations matters just as much. Because a reputation isn’t built only by what you say about yourself, but above all by what others believe and pass on.

That’s why we’re called Fama Relations: we help give direction to stories and build the relationships that make them credible.

North by Northwest: one group, four complementary agencies.

More possibilities when you need them.

Fama Relations is part of North by Northwest, alongside The Fat Lady, MediaMixer and Studio Sonart. Each agency has its own focus and expertise. When your communication challenge calls for it, we connect corporate communication and reputation with strategic content, digital marketing, events and audiovisual production.

That gives you more firepower and coherence, without extra layers or a parade of new points of contact.

Team.

We’re a team of corporate communication, PR and reputation experts with different backgrounds and one shared reflex: first listen, then sharpen the focus, and then make sure the story moves.

Erik Struys

Head of Strategy & Partner

Distils complex reputation and communication issues down to their essence. Sharpens positioning and messages, and acts as a strategic sounding board for management, communication managers and spokespeople.

Sam Jaspers

Head Client Service & Partner

Connects strategy with action. Guides clients and teams, and translates communication questions into clear plans, strong content and relationships that create long-term value.

Leen Vandevelde

PR Consultant

Turns expertise, insights and research into clear, newsworthy stories. Coordinates press actions from content development and press selection through to pitching, follow-up and reporting.

Prince Vandorpe

Digital Consultant

Connects corporate stories with social channels, communities and digital formats. Monitors online conversations and helps brands maintain a relevant, credible and responsive presence.